style guide 2018

CHESTER RACECOURSE STYLE GUIDE 2018 CREATIVE CAMPAIGN


Chester Racecourse teamed up with the UK’s largest designer outlet, McArthurGlen Cheshire Oaks to present the Style Guide and bring to life Chester’s dress-code guidelines, whilst providing fashionable inspiration with some carefully selected ensembles, from the extensive range of fashion brands available at Cheshire Oaks.

Setting the style guide apart from all other racecourses lent itself well to the innovative approach Chester Racecourse has. Bold colour pops and on-trend outfits showcased the styles acceptable for each area. The creative direction was led, photographed and produced by myself.

Full Style Guide available here.